Werbung kann eben doch informieren und denoch interessieren.
Ein toller Clip aus Kanada, der uns den Unterschied von local und import Food klarmacht. Bilder veranschaulichen Verhältnisse, große Liebe zum Detail und gute Ideen kennzeichnen die Arbeit.
Ich bin gleich morgen wieder auf dem Biomarkt, sorry people it is only in english, since no one here around finances such a great work…
Comment from the makers at: http://vimeo.com/5477517
Thanks for the great feedback. The team at O&M and the folks at Unilever were so amazing on this with great ideas and feedback all the way through. We did previs in Maya, and designed in Illustrator and After Effects. CG was a mix of Maya and XSI, tracking and roto were a mix of Flame and a motion tracking package. Nothing proprietary, just hard work.
We shot it together with Steve Gordon, a great director at our sister company Sons and Daughters. Thanks for the interest. The message does apply to more than just Canada. We all have to look at labels when we buy. Not just packaged goods, but „fresh“ food as well. We are all activists.